Clean Energy Regulator (CER) - Website Redevelopment
UX/UI - Australian Government
Client:
Clean Energy Regulator (CER)
Role:
Senior UX/UI Designer
Year:
2023
Designing a fresh user experience for the face of clean Australia
As the Lead User Experience Designer for the Clean Energy Regulator (CER) website redesign, I was responsible for guiding the project through several key design phases from discovery, conceptualisation, low and high fidelity wireframe creation, usability testing and implementation.
This included :
Conducting workshops and analysing in-depth user sentiment research
Shaping a strategic vision for design aligned with the organisation’s goals
Working closely with developers during the final implementation phase to ensure design accuracy.
Discovery, workshopping and understanding the challenge
In the initial phases of the project, I successfully led a series of workshops with CER stakeholders - the focus of which was to invite all members of the project into the design process.
We actively explored organisation goals, user pain points and journeys, ideas for improvements and innovation - which resulted in a number of concepts which helped lay the groundwork for future design concepts and ideation. This included running a series of exercises including design analysis, heuristic evaluations and sketching (e.g. Crazy 8).
These sessions were vital in providing a common ground for the next phase of design and helped include client business and stakeholders at the very beginning of the design process.
Exploring early design concepts through wireframing
Based on the research from users and stakeholders, the information was synthesised and analysed. I conducted website audits to better understand friction points based on industry standard usability heuristics (such as Nielsen Norman’s 10 Usability Heuristics) and the Digital Service Standards (DSS).
Once we had a clear idea of the pain points and potential opportunities of the CER website, I conducted extensive conceptualisation and iteration to understand potential solutions and paths to explore.
These concepts allowed for initial feedback from stakeholders and fellow designers, creating a launching point into the first round of usability testing.
Creating high fidelity designs for usability testing
Utilising the synthesised data and insights from the conceptualisation phase, I moved into iterative prototyping development - where concepts were further fleshed out into higher fidelity prototypes which were then shown to users to gather feedback.
These user testing sessions were conducted over several months, including several rounds of iteration between designs to reflect their comments.
The goals of this phase included:
Establish common design principles and define how they will impact the user experience for this particular product (i.e. accessibility, responsive design and establish high-level user goals and objectives)
Ensure designs meet user expectations in regards to the design style and establish a distinct look-and-feel for the final product.
Test users ability to intuitively navigate the new user interface and information architecture using clickable prototypes.
Design system and implementation support
After a design direction was selected, the project entered the final stage of implementation. I worked hand-in-hand with developers to help create the vision which was agreed upon for the final product.
In addition, a robust Design System was developed, leveraging the existing work done during the prototyping phase. The design system worked off an atomic system, utilising smaller building blocks to construct larger components, and even full blown templates.
